Annabel Karmel is the UK's best-selling parenting author and leading food expert on feeding babies and toddlers. A mother of three, she has been hugely influential in her imaginative approach to creating healthy food that also tastes good. Annabel was awarded an MBE for her outstanding work in the field of child nutrition.

NurturMe provides innovative and sustainable options for busy, modern parents to help ensure their children are getting the nutrition they need to live a yummy life – including the first 100% pure quinoa alternative to traditional rice cereals, dry pouch infant meals that can be mixed with breast milk or formula for added nutrients, and healthy toddler snacks that deliver 1.5 servings of fruit and veggies in each pouch.